Forthglade, a 100% natural pet food company had recently decided to re-brand their organic dog food packaging. The company wanted to make their product stand out in a highly competitive supermarket retail environment whilst reducing manufacturing and transportation costs.
FORTHGLADE: Natural Pet Food
Forthglade are a Devon based company established in 1971. Forthglade produce naturally nutritious meals for pets that are 100% organic.
TRANSITION FROM LITHO TO FLEXO
From a branding perspective, Forthglade wanted print within the box as well as externally.
The previous boxes were externally printed using litho-lamination. Forthglade wanted to use high quality flexography due to the understanding that it could match the quality of litho lamination whilst considerably reducing the printing cost.
SUPREME FLEXO PRINTING
The new flexographic printed box enhances the main features of the old lithographic box with an average cost saving of around 35% on a like to like order.
As the majority of the value-added processes in lithography production require long setup times. Switching to flexography allowed for a high-speed production and a reduction in the waiting times for Forthglade.