WOOKEY HOLE CHEESE
Wookey Hole Cave Aged Cheddar had recently identified that one of their shelf ready packaging designs was due for a rebrand. The brand had also recognising that their production costs needed to be reduced significantly.
WOOKEY HOLE – A TASTE OF ADVENTURE
Wookey Hole Cave Aged Cheddar is a recognised brand in supermarkets and cheese shops across the UK. The multi-award cheese is made at Ford Farm in Dorset; then matured in the Wookey Hole Caves in Somerset.
TRANSITION FROM LITHO TO FLEXO
Wookey Hole decided to replace the original litho-printed box with a flexo-printed box for a more cost effective and high quality product.
Although the lithographic process does produce a high-quality product, the process of flexography allows for this high quality to be matched whilst significantly reducing the price and time it takes to produce the desired quantity of packaging.
SUPREME FLEXO PRINTING
The new flexographic printed box enhances the main features of the old lithographic box with an average cost saving of around 35% on a like to like order.
As the majority of the value-added processes in lithography production require long setup times. Switching to flexography allowed for a high-speed production and a reduction in the waiting times for Wookey Hole.